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Our Story

At So Pretty Nails, we believe in providing not just products, but an experience. Our journey began in 2018 when our founder, Katherine, had a vision of bringing premium quality beauty products and a new manicure experience to Australia. We started small as a cosmetics distributor in Forster, NSW, but our passion and dedication soon took us places.

In 2020, we launched our game-changing "Plant-based Gel Polish" range that combined non-toxic ingredients, latest technology, and trendy colours. Our commitment to being 100% vegan and gluten cruelty-free quickly established us as a leading gel polish supplier in Australia.

But that's not all. We also pride ourselves on our collaborations with top fashion designers in Australia. Our nail trends have been seen on the runway at Australian Fashion Week in 2022 and 2023.

Our Mission

Our mission at So Pretty Nails is to provide our customers with the highest quality, innovative, and environmentally-friendly nail products, while creating a dynamic beauty experience for all. We are committed to continuous improvement through research, development, and customer feedback.

Our goal is to empower everyone to achieve a salon-quality manicure in the simplest way possible, and to inspire self-expression through the beauty of nails.

Our Values

So Pretty Nails is driven by a set of core values that guide our actions and decisions every day. We believe in delivering premium quality products and services, while always striving to innovate and improve.

We are committed to sustainability, with a focus on using non-toxic, vegan and cruelty-free ingredients in our products. Our dedication to inclusivity and diversity is reflected in our partnerships with local communities and non-for-profit organizations.

At So Pretty Nails, we value our customers and always aim to provide the best possible experience, whether it's through our products or our friendly and knowledgeable team.

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